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Which of these looks most like what you sell?

Each is a real category from a live Vietnamese marketplace, with the product names exactly as the merchant wrote them. Nothing below is a sample we made up.

• LaptopsElectronics216 productspublished figures

  47 of them record nothing a shopper could filter on. No question can ever rule those out.

• Air conditionersAppliances100 products

  Capacity is recorded almost everywhere. Wi-Fi control and refrigerant are recorded on nothing.

• RefrigeratorsAppliances97 products

  Not one fridge records how many doors it has, which is the first thing a shopper asks.

• HeadphonesElectronics100 products

  One product in a hundred states its battery life, on a shelf where most are wireless.

• Women's dressesFashion99 products

  Not one dress records a size. A shopper cannot filter on the thing they need most.

• Men's shoesFootwear100 products

  Two products in a hundred say what they are made of. Leather or not is the whole decision.

• MakeupBeauty91 products

  More than a third of this shelf records nothing at all. A shade filter reaches one product in nine.

• Bath and bodyBeauty73 products

  Volume is usually there, scent rarely, and the structure is the same one a fragrance catalogue has.

• Bed linenHome99 products

  Material is usually stated. Bed size, the one thing that must match, is on one in nine.

• Watches and jewelleryAccessories78 products

  Material is usually there, size sometimes, and who it is for only a third of the time.

Prefer just the findings without the walkthrough? Run the audit on its own.

Only the laptop shelf carries figures we have published. The rest are computed live by the same engine when you open them, which is why their numbers are not in any deck of ours yet.